Rule #1: Coordinate—but don’t be matchy/matchy
When you’re shooting with another person, make sure your outfits complement one another’s. Choose a consistent color palette (which does not mean the same color). If someone is wearing a bold pattern, dress the rest of the group in more solids, but be sure each carries one or more colors from the “star” outfit for consistency. Try not to have more than 3-4 colors (if you are having trouble choosing, typically one light, one dark, one accent, and a neutral will help you create a pleasing palette).
Rule #2: Accessorize!
Scarves, hats, bows, bands…it all adds a fun twist to an otherwise “standard” look. Accessories are also a great place to coordinate looks. For example, if Mom is wearing a bright pattern with lavender, pink and gray, little brother can rock a pair a gray sneakers while Dad can choose lavender socks and big sis with a pink headband.
Rule #3: Try for Texture
Layers and textures and can really add depth to your photos. Look for clothes and accessories with rich, simple detailing—embroidery, tweed, ribbons, etc—or layer pieces to add dimension and texture. Texture is especially important if you want a lot of black and white shots, which naturally need more visual depth and detail than color images. Also, because you’ll want to keep the pace going during your session, layering is a great way to make quick, convenient outfit changes—pull off the sweater, slip on the vest and you’ve got a whole new look!
Rule #4: Dress Kids for Comfort & Movement
Kids naturally run, skip, dance and jump around during photo sessions—they’re kids! To avoid unnecessary aggravation, let them be comfortable in the clothes and opt for apparel that accentuates their natural energy. Skirts, fedoras, scarves, and knit sweaters allow for natural movement, so when the kids start getting wild, their clothes will look even better.
Rule #5: Be Timeless
You’ll have these pictures for generations—don’t date yourself! Choose classic, timeless pieces, or even vintage apparel and accessories. Opt for the latest trends and you may feel otherwise about that amazing outfit in a few years (or even a few months) from now.
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You can also take a look at my Pinterest Page for some clothing inspiration. I update it regularly with seasonal options:
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